JUDUL: ADVERTISEMENT FOR BUSINESS

PENULIS: Riswan Zega, S.Pd., M.Hum, Feliks Rejeki Sotani Zebua, Libertina Lase, Martin Ifolala Zamasi, Stevani Aurelya Harefa, Taruna Jaya Zebua, Yestanius Waruwu

SINOPSIS: 

This book on advertising is a comprehensive guide designed to help readers understand the various facets of advertising, including its definition, functions, types, structure, language features, and examples. With the aim of enhancing the readers' skills and insights in creating effective and attractive advertisements, the authors present a detailed and systematic approach to the subject. The book is a valuable resource for anyone looking to grasp the essentials of advertising and its application in various media.

Advertising, as described in the book, is a powerful form of marketing communication intended to persuade and influence audiences to take specific actions regarding products or services. The authors delve into a wide array of advertisement types, ranging from traditional print ads in newspapers, magazines, brochures, and pamphlets to electronic ads on television, radio, and digital screens. Moreover, the book covers the rapidly evolving realm of digital advertising, including banners, online videos, social media, search engine ads, native advertising, and email marketing. It also explores outdoor advertising like billboards and transit ads, as well as direct advertising methods such as direct mail, telemarketing, and SMS/MMS campaigns.

In addition to these conventional forms, the book discusses more contemporary and innovative advertising strategies. It examines sponsorship deals, celebrity endorsements, guerrilla advertising tactics, product placements, and influencer marketing. Each type of advertising is meticulously explained, providing readers with a clear understanding of how to utilize these methods effectively in their marketing campaigns. This thorough approach ensures that the book caters to a wide audience, from students and educators to marketing professionals and business owners.

The book also offers practical implications and recommendations for marketing practitioners. It highlights the importance of diversifying advertising strategies to reach a broader and more varied audience. The authors advocate for the integration of different advertising types to create more holistic and effective marketing campaigns. They also emphasize the need for marketers to stay updated with technological advancements and consumer trends. Using analytics and big data tools is suggested as a means to measure advertising performance and optimize strategies. In this dynamic industry, the ability to adapt and innovate is crucial for maintaining relevance and competitiveness.